Книги про рекламу
We encounter advertising at every step. It surrounds us in the form of viral links, while watching YouTube, in social networks, on television. Advertising has become such a big part of our lives that it is difficult to imagine our existence without it. It can be annoying, but some advertising campaigns, in particular visual and audio, are truly impressive in their skill and technological sophistication.
There is much more hidden behind this phenomenon than it seems at first glance. Advertisements are based on a set of strategies and techniques that are introduced by specialized literature. It covers a wide range of topics — from marketing and economics to strategic thinking and psychology, helping to understand the mechanisms of supply and demand and how to properly present a product for effective distribution and sales.
Don't waste time on information that is not worth it. In the online store book.ua you can buy at a bargain price the best publications on marketing and advertising technologies. Our useful guides will be useful to both experienced marketers and those who are just starting their professional journey. We will ensure fast delivery of the order in Kyiv and throughout Ukraine.
Why advertising literature is important for marketers
Without a doubt, the basis of every successful project is an idea. It should be interesting, unique and non-standard. Today, a lot is said about creative thinking, which is especially important in the field of sales, where competition is high and it is necessary to stand out among others. It is important not only to have a creative approach, but also to have the skills of psychology, rhetoric, and sometimes even manipulation.
Of course, books on advertising will not give you a ready-made idea that will be a real breakthrough. But they will teach you how to work with this idea, help you develop it and find the right methods of interacting with the target audience, identify its needs and adjust your offer to these requests. In some cases, they can teach you how to adjust the needs of the audience so that they match the existing product.
Marketing and advertising: books that will be useful to everyone
Advertising literature and books on advertising campaigns cover a wide range of topics — from the basics of advertising campaigns to the techniques that experienced companies use to expand their audience and master new approaches. Among such publications, it is worth highlighting:
- «Instruction of an effective salesperson. The art of closing deals» by Anthony Giannarino.
- «Contagious. The psychology of viral marketing» by Jon Berger.
- «On advertising» by David Ogilvy.
- «Quantum marketing. A new way of thinking» by Raja Rajamannar.
- «Customer analytics. How to understand customers, increase their loyalty and increase company revenues» by Irina Chubukova.
You can order these and other books about advertising in the online store book.ua. Our range is constantly updated, we offer popular publications that will not leave you indifferent.
Why is it worth buying books about business and advertising in the online store book.ua
On the book.ua website you will find a large selection of books about business and advertising, as well as other genres at RRC prices. Here are some advantages of our online store:
- Convenient interface. Easily find and order textbooks and books about advertising campaigns by title, author thanks to the simple and intuitive design of the site.
- Affordable prices. We offer fiction books, as well as textbooks, manuals at prices recommended by Ukrainian publishers. Therefore, the cost of literature will always be profitable.
- Fast delivery. The book.ua bookstore provides delivery in Kiev within 12 hours and throughout Ukraine — within 24 hours.
- Quality service. Our team of experienced booksellers is always ready to help you with the selection of books and placing an order.
Book.ua — your reliable partner in the world of literature. We will help you expand your horizons of knowledge or simply enjoy a good read. We wish you pleasant shopping!